Focusing On The Target Market

One of the definitive rules of marketing is to focus on the target market; get them in your sights and then BAM! You've got a mighty fine sale to put food on the table.

But many businesses would rather blanket the population with mass mailings, operating under the assumption that out of all the recipients, some of them have got to be part of their targeted prospects.

Don't assume anything! Increase your chances of reaching the right customers by executing targeted mailings, not mass smotherings.


One way to figure out who you should target and what message should be is to dig through your receipt files for names. Check all kinds of documents, including purchase orders and invoices.

With these documents you can determine who is likely to buy from you, where you are making the most money, and what product lines or types of business can be put on the back burner, or eliminated altogether.

After classifying which customers are and are not buying from you, tailor letters to fit each group of targeted prospects.

You will find that you can execute targeted mailings as often as mass mailings, and your response rate will almost definitely go up.

Tau and Associates is a consultancy firm that specialises with Advertising and Printing. Reach Tau and Associates at tau@taa.co.za or +2773 232 6865

"You'll love how you save money using our proven secrets to guarantee results."

Regards,
------------------------------------------------------------------------
Baleseng Tau

tau & associates :: Advertising & Branding
Ph. +2773 232 6865
Johannesburg, South Africa
E-mail. tau@taa.co.za

Joining Soweto Positive Speakers Club

Since I have joined Soweto Positive Speakers – Toastmasters International Club my confidence and public speaking level has risen to the top. It is not only by making speeches themselves, but by learning through observation when other club members make speeches. It is great to see people who are not confident with making presentation do it. People who have fears to walk past a crowd and feel like opening the ground and hide themselves inside it so as not to be seen. These shy club members make powerful speeches even if they are scared. One learns that he was not alone and if someone can deliver an interesting speech in his / her fearful state, then with courage to conquer a speech can be delivered by all of us. If we can challenge our unknown fears slowly but surely our confidence level will reach the stars.

Soweto Positive Speakers Club has offered me a non-professional platform to develop myself as a speaker. Since joining Positive speakers, I am now able to speak with strangers confidently. Networking becomes a second nature as I am dealing with striking a conversation with people who are not in my comfort zone. I now accept invitations and offers to attend any meeting without any unknown fear(s). It is through participating in club meetings and roles that I am becoming confident in speaking publicly. Activities inside manuals that we get from Toastmasters International play a key role in my development.

As a member of Toastmaster I get to be evaluated in every speech that I make. Club members offer their positive criticism that builds me to being a better speaker. Feedback from club members will tell you where your level of speaking is. You get evaluated on the relevance of your speech, pace of your voice, hand and body movement and grammar. During the meeting your evaluation will be read out to you and the club members. This evaluation will help you and other club members.

I am always looking forward to attend the next meeting. It is exciting to be with a group of people who do what they love and committed in what they do. Positive Speakers club members are exciting people to be with as you always hear inspiring and humorous speeches and you can always take one or two points and apply them in your live. Come and be inspired or inspire others with your words of wisdom. Joining Soweto Positive Speakers Club was the best thing that I have ever done and I plan to stay here for as long as I live. I highly recommend Soweto Positive Speakers Club to you, your friends and family members.

Soweto Positive Speakers Club is interested in accepting members from all walks of life and any age. Whether you would like to become a comedian, a professional salesperson or just build confidence when delivering presentations during business meetings Soweto Positive Speakers Toastmasters Club is here for you. Meetings are held every 1st and 3rd Saturday of every month at 10h30 (Diepkloof Hall – Zone 3). To join please contact Mc’ Donald Sebogodi at Mclebo@webmail.co.za +2783 349 8741 or Tsholofelo Pilane +2772 777 2384

See you in my audience,

Baleseng Tau
Visionary Entrepreneur, Public Speaker & Coach
tau@taa.co.za
+2773 232 6865